Found 227 study abroad units
AMB045 Chinese - English Translation for Business Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
This language unit is suitable for students with native or near-native competencies in both Chinese and English and who have an interest or need to work with business-related documents and high-level written communications in both languages. The unit teaches basic translation theories and helps students to develop their skills through a large amount of varied translation practice using real world materials including general business correspondence and sample texts in areas of advertising and marketing. In addition to the translation practice, students are introduced to business Chinese and English, which will help them to improve their skills in writing business documents. The knowledge and skills gained through this unit will provide a competitive edge for students who aspire to work in international business and trade companies requiring people with skills in translating business documents between Chinese and English. Admission may require an interview.
AMB046 Chinese - English Translation on Business Topics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Business communication between the English-speaking world and China has been increasing rapidly and on an extensive scale. Success of many business deals and transactions depends on truthful and effective translation of business documents between the two languages.This unit is suitable for students with native or near native competencies in both Chinese and English, and who have an interest or need to work with business-related documents and high-level written communications in both languages. The unit teaches and expands students' strategies and skills in conducting translation tasks in business and, in particular, in the areas of accounting, banking, business contracts and international business through a large amount of varied translation practice using real world materials. In addition to the translation practice, students learn business Chinese and English language features, which helps them to improve their skills in writing business documents.
AMB110 Internationalisation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Internationalisation has become fundamental to the survival and growth of many businesses in Australia as well as in other economies in this era of globalisation. Globalisation has forged interdependency among organisations and individuals in different country markets. This unit examines the drivers of globalisation and international business. It explores the diversity of country markets at an introductory level, introducing key knowledge and skills for operating businesses effectively - responding to the opportunities, challenges and risks of conducting business across politically, economically and culturally diverse environments. In this unit you can gain an awareness of the unique knowledge and skills required of management to operate business internationally across diverse contexts, which will inform future studies in this field.
AMB111 Advertising Works
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit serves as the introduction and prerequisite to later units in the advertising course and as a useful elective for students taking other courses. The unit provides you with a thorough fundamental knowledge of advertising principles and a practical understanding of the techniques and practices used by today's advertising agencies and clients, including strategy development, media planning, creative development, integration of other communications and analysing an advertising campaign.
AMB120 Bridging Cultures
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Understand the skills, behaviours and attitudes required to work effectively with people from different cultural backgrounds, and develop practical strategies to interpret difference and respond appropriately in culturally diverse situations. Our increasingly globalised workplaces need graduates with awareness, understanding, sensitivity to, and an ability to deal with cultural diversity. The knowledge and skills developed in this unit are particularly valuable for a range of international exchange students: those planning an outbound program and those already inbound, for shorter programs or full degrees at QUT. Students with an interest in intercultural communication and those who are learning or have learned a second language will also benefit from this unit.
AMB130 Multi-disciplinary Approaches to Behaviour Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
In this introductory behavioural economics unit, you will gain a core understanding of human behaviour and decision-making, as well as basic approaches to designing behaviour change solutions (policy and industry) that rely on behavioural uptake. This unit is the first of its kind in Australia, linking theory and practice from multiple disciplines in behaviour change. You will explore a broad range of foundational theories and methods from behavioural economics, economics, social marketing, law and communications, to develop a more comprehensive understanding of factors impacting individual decision making and their applied role in addressing complex social issues. This unit involves a real-world client and asks students to apply behavioural theories and design a basic behaviour change program. This unit is relevant to students of business, law, psychology and health as an elective and as a core unit for the Behavioural Economics major.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB140 Marketplace Simulation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
AMB140 Marketplace Simulation follows the introductory marketing unit in the marketing major and minor and provides a focus on the implementation and evaluation of the marketing plan at a small business level. Emphasis is placed on the responsibilities within a marketing team for planning, developing, organising, implementing, controlling, and evaluating marketing activities. The unit prepares students for other marketing units in the major.
AMB163 Introduction to Public Relations
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
AMB163 Introduction to Public Relations answers three important questions: (a) what is public relations, (b) why do organisations need public relations, and (c) how is public relations practised? The unit introduces key concepts of public relations and lays a foundation for subsequent study in the discipline. This unit applies the role and influence of publics and stakeholders into multiple contexts including crisis communication, stakeholder engagement, and integrated communication. The unit showcases the range of potential careers available in public relations.
AMB164 Media Relations and Publicity
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
AMB164 Media Relations and Publicity introduces you to the tools and techniques you will need to work with the media and get positive publicity for organisations. This makes the unit an ideal elective for students from any discipline looking to add value to their major. The tools and techniques covered in AMB164 Media Relations and Publicity will also provide foundational knowledge and skills for use in subsequent units in the public relations major and minor. AMB164 Media Relations and Publicity helps you develop the skills required to effectively communicate with audiences on behalf of organisations through legacy/traditional and other forms of media.
AMB200 Understanding how Consumers Think, Feel, and (Mis)Behave
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
A fundamental component of effective and successful marketing activity is an understanding of consumers, their needs and behaviours. Studying the behaviour of consumers in a wide range of situations and circumstances provides marketers with clear guidelines for the development of marketing strategy. This unit provides the foundation theories for the marketing major.
AMB201 Marketing and Audience Analytics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
The systematic and objective identification, collection, analysis, and dissemination of information is essential for any business to make informed decisions about how to address problems and opportunities in their markets. All business leaders must understand the challenges, opportunities and limitations of the marketing research process; questions that marketing research can answer and questions it can't, and be able to draw appropriate conclusions from different types of data that may be collected during marketing research.This subject builds on basic marketing knowledge and students are involved in, and guided through, a practical, applied marketing research exercise based on a research brief chosen at the start of each semester. This provides the foundations for interpreting case studies, theories and research information presented in more advanced subjects.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB204 International Sourcing and Procurement
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
All organisations require supplies and depend on a reliable and quality source of their supplies whether they are raw materials, components, spare parts, consumables or services. The management of these supplies is a complex logistics process and is often of strategic importance both in global and domestic markets. This unit is provided to examine the role of international procurement and purchasing in this process.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB205 Retail Planning and Sales Management
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
The Australian retail sector is worth more than $400bn annually, employing 1.3 million people, across 140,000 physical and online stores. In recent years, shifts in customer behaviour, the growth of new retail format, the emergence of eCommerce and the entry of online marketplaces, have resulted in structural challenges. To operate a retail business successfully and profitably in today's competitive marketplace, managers need to understand the challenging and changing retail landscape. Retail Planning and Sales Management explores the history and evolution of retail. Students will learn basic decision-making frameworks to assist in planning, general retailing principles, strategies and tactics, enabling them to operate a retail business in continuously shifting marketplace. The unit also introduces students to the related disciplines of customer journey mapping, customer behaviour, selling and sales management, and market share growth strategies.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB207 Entertainment Marketing in a Digital World
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As one of the largest industries in the world, and having been hit dramatically by COVID-19, the entertainment industry offers significant opportunities along with unique challenges for the application of marketing and communication tools. The unit is designed to be part of the Tourism and Entertainment Marketing minor or to be taken as an elective by students with a particular interest in the area of entertainment marketing.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB209 Designing a Competitive Tourism Strategy
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
The success of individual tourism businesses is reliant to some extent on the competitiveness of their destination. This unit explores how a destination marketing organisation (DMO) is formed when a community recognises the need to become organised in destination promotions. Examine opportunities for the DMO and tourism stakeholders to collaborate in the development and implementation of a competitive destination marketing strategy. Learning resources and assessments explore how marketing theories can be applied to tourism marketing practice.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB211 Branding for the Real World
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
The study and understanding of fundamental brand management concepts is relevant to students pursuing a variety of career outcomes (marketing, advertising, public relations, consulting, entrepreneurship, etc.) because brands are some of a firm's most valuable assets. Brands are an investment and an asset and help firms attract and, more importantly, keep customers.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB223 Create Advertising
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Creativity! Whether you're a budding wordsmith, a marketing enthusiast, or simply eager to harness the power of imagination, this unit is your gateway to mastering the techniques that make advertisements stand out in a dynamic marketplace, encompassing the ever-evolving digital landscape. It also establishes the benchmarks for assessing creative work and lends support for fostering creative ideas.
AMB224 Consumers and Media Channels
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit introduces you to the strategic use of paid, owned and earned media to effectively reach consumers using media channels within an advertising campaign. You will develop skills to analyse data to research consumer attitudes and behaviours and develop creative consumer insights. Based on these insights you will work together in a team to develop a media strategy. This unit works closely with media industry professionals. Completing this unit will be beneficial to students who would like to pursue careers in advertising, digital or media agencies or media sales.
AMB299 Marketing Communication
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Marketing Communication brings advertising, marketing and public relations students together to solve real world problems. In the unit, you will strengthen creative, digital, and research skills in real world settings. First, you will use marketing communication planning principles to audit and transform existing strategy--a core skill required in industry. Second, you will respond to a client brief by researching the situation and creating and pitching your evidence-based marketing communication strategy to industry. You will also be able to assess and reflect on your career readiness.
AMB303 International Logistics
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Current and future managers in businesses need to comprehend the role which logistics and supply chain management play in enhancing corporate performance.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB305 Analysis for Consumer Insights
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
The ability to prepare, analyse and interpret data to make informed business decisions are essential skills in any market driven organisation. The unit builds on the fundamental theoretical, technical and methodological concepts encountered in earlier introductory units like AMB200 and AMB201. This unit will enable students to use industry-relevant software packages and appropriate technical and analytical skills to draw meaningful inferences and to formulate evidence-based decisions and recommendations.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB306 Designing Consumer Research
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
In our information-driven society, consumers and organisations are increasingly using research to guide their decisions. Consequently, the ability to critically evaluate research evidence and research designs are essential business skills. The unit builds on fundamental theoretical and methodological concepts from earlier marketing units (e.g., AMB200, AMB201) to teach students how to critically evaluate research and develop effective and rigorous research proposals.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB330 Digital Optimisation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Digital has changed the way we think, communicate and purchase as consumers. The digital environment permeates our decision making as advertising and marketing communication professionals. Hence, an understanding of how to optimise an organisation's digital offerings and how to measure its performance is a critical vocational skill. In this unit, students work with a real world client to integrate digital tools into customer journey mapping. These tools include search engine optimisation (SEO), Google Ads, organic social and paid social.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB336 International Marketing
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
Globalisation has required firms to look beyond their domestic markets to remain competitive and profitable. An understanding of marketing internationally is vital in today's global marketplace where different challenges and value systems exist.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB340 Marketing Service Experiences
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
This unit uses the core characteristics of service experiences as a framework to explore strategies for the marketing of services domestically and internationally. Services marketing is an important growth area and students need to understand how services marketing principles apply to the real world. This will be achieved by examining the application of marketing concepts, models and tools in services using case studies and practical experiences. Service quality management and the pervading influence of technology are critical topics that differentiate this unit within the marketing program.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB355 Marketing Behavioural and Social Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
AMB355 introduces students to the principles, concepts, theory and application of social marketing. Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good. It is increasingly being adopted by governments and stakeholders around the world as they seek effective solutions to solving social problems relating to health, well-being, environment, and inequality. In AMB355 we focus on how strategic, critical, and systems thinking, use of theory and research insight, and use of techniques such as segmentation, designing and planning, and the social marketing intervention mix can be used to tackle health and social issues. Students will learn to analyse real world behavioural and social problems and develop innovative and creative solutions using social marketing frameworks. This is an elective unit for business and law, and public health students.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB373 Issues, Stakeholders and Reputation
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
Issues, Stakeholders and Reputation (AMB373) focuses on public relations practice in an organisational setting. A key responsibility of this role is to anticipate and respond to issues that influence stakeholder relationships and organisational reputations. AMB373 provides foundational skills and public relations theoretical knowledge of the issues management process, including monitoring and tracking public opinion, analysis and developing appropriate organisational responses.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB374 Global Public Relations Cases
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 1 (February)
Unit synopsis
In today's dynamic and interconnected environment, organisations are increasingly challenged when making effective and well-considered decisions, especially in situations that require international and/or cross-cultural understanding. The communication of these decisions and the way organisations react to events have far-reaching consequences. It is imperative that public relations professionals can identify contextual considerations and make informed, criteria-based decisions in response. This unit strengthens your critical thinking and evaluation skills in public relations through case-based learning across a range of practice areas, and builds your skills in decision-making to resolve public relations problems.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMB375 Internal Communication and Change
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Undergraduate units
- Availability
- Semester 2 (July)
Unit synopsis
Communication is central to organisational practice. Internal Communication and Change will provide theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.
Approval required
You can only enrol in this undergraduate unit if you meet the specified requirements and have significant background knowledge in the area of study. After you apply, we will assess the units and your background knowledge and let you know the outcome.
AMN400 Consumer Insights for Marketing Success
Unit information
- School/discipline
- School of Advertising, Marketing And Public Relations
- Study level
- Postgraduate units
- Availability
- Semester 1 (February) and Semester 2 (July)
Unit synopsis
As marketers work to develop more effective strategies to attract, reach and maintain their customers, the need to understand how consumers are influenced by both internal and external factors is integral to strategy formulation. The managerial importance of consumer behaviour stems from the marketing concept, so as consumers and their needs become the focus of the business; consumer behaviour forms the cornerstone of marketing strategy.